Podcasting 101

Video, Podcasting, Studio & Social Media Marketing, South Australia

Podcasting basics. What do I need to get going?

Just listen or read the basics below.

Podcasting is the fastest growing media in the World. In Australia, podcast listening has increased from 27% in 2019 to 32% in 2020 but is still at the lower end in the global market. The global average is 41%.

So the growth in Australia is just beginning! Benefits for business – Audiences trust podcasters and a lot and brands are starting to invest large sums in podcast advertising.

A podcast is a more personal way to reach out to new potential customers. They get a better idea of your values and the way you run your business. Your audience also has more flexibility on how they listen to the podcast.

A podcast is the most cost effective way to promote your business.



Green Eyed Monster Productions on Facebook Green Eyed Monster Productions on Twitter Green Eyed Monster Productions on Vimeo Green Eyed Monster Productions on YouTube