Podcasting basics. What do I need to get going?
Just listen or read the basics below.
Podcasting is the fastest growing media in the World. In Australia, podcast listening has increased from 27% in 2019 to 32% in 2020 but is still at the lower end in the global market. The global average is 41%.
So the growth in Australia is just beginning! Benefits for business – Audiences trust podcasters and a lot and brands are starting to invest large sums in podcast advertising.
A podcast is a more personal way to reach out to new potential customers. They get a better idea of your values and the way you run your business. Your audience also has more flexibility on how they listen to the podcast.
A podcast is the most cost effective way to promote your business.
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